A smiling woman with red hair wearing a pink blazer and white shirt, standing in front of a colorful collage of tropical leaves and abstract patterns.

Stephanie Shore

Fractional CMO & Marketing Consultant

Book a Consultation
Close-up of an orange-colored wooden surface with visible wood grain and texture.

Fresh perspective. Proven strategies. Flexible partnership.

A flower, a golden fork, a paper butterfly, and a purple flower with a gray background.

Why Gold Spork?

Most marketing folks fall into a single camp: growth marketing or brand. And thus, their thinking is either powerfully analytical or brilliantly creative. Stephanie combines the best of both worlds.

Yep, she's a spork. You remember that clever fork/spoon combo from grade school? Except this one's strong and gets the job done. 

Commercial results and return on investment are critical. Brand building is key. And the magic happens when the two worlds come together.

* Hat tip to some beloved former colleagues who gifted Stephanie her own gold spork once upon a time and inspired the name.

Our Capabilities

Need marketing leadership without the full-time hire? Whether you’re tackling a tough positioning challenge, launching something new, rethinking your brand or social strategy, or charting the future of your marketing team, I’m here to help.

As a fractional CMO and marketing consultant, I partner with small and mid-sized businesses (and the occasional enterprise client) across a variety of industries. Most projects run 3–12 months, either on a retainer or fixed-fee basis, but I can easily adapt to fit the scope and timeline that work best for you.

A black-and-white halftone style illustration of a human hand holding a megaphone, with purple radiating lines and small orange spheres around it.

Strategy

Marketing Strategy

Channel Strategy

Customer Acquisition & Retention

Brand Positioning & Development

Communications & Social Strategy

Go-to-Market Planning

Target Customer & Persona Definition

Implementation

Quarterback Marketing Plan Execution

Performance Campaign Management

Creative & Media Agency Management

Team Development & Resource Plans

Marketing Audits

Agency Selection (creative, PR, performance)

A hand drawing with a stylus pen, surrounded by digital sparkles and purple burst patterns, on a black background.

Current & Previous Clients

Hi! I’m Stephanie.

A woman with red hair sitting on a dark green modern sofa in a bright room with white bookshelves, green plants, and a flat-screen TV in the background.

I've spent the last 20+ years scaling emerging brands to great heights. I helped drive Zipcar from $50M in revenue to a $1B valuation and IPO, launched and built MOO’s most profitable market (North America), and juiced up the McBride Sisters, now one of the fastest-growing wine companies in the US.

I've worked across a wide range of industries (Tech, CPG, Wine & Spirits, Design, Manufacturing, and the Sharing Economy) and stages (Series A to public), forging a path of transformational growth for my employers and clients.

And I play well at 30,000 feet, driving strategy as well as implementing in the trenches. Let's go!

Golden glittery number 8 with a small circle on top, set against a black background.
Let's Work Together

Get in touch

Illustration of a laptop with virus particles on and around it, emphasizing cybersecurity threats.

Testimonials

  • "Stephanie led the team that put the 'zip' in Zipcar. Period. For many years, everyone seemed to think Zipcar was a much bigger company than we were at the time. I'd attribute almost all of that perception gap to the hard work and creative genius delivered time and time again by a powerhouse team led by one Ms. Stephanie Shore. She did it with a big heart, a ton of ambition, a scrappy culture and a never-ending sparkle in her eye - but never with big budgets or a big team or a lot of drama. If you have the opportunity to work with Stephanie, I'd highly recommend you just say, 'when can you get started' and give her the reins. It will be a hell of a ride.“

    - Scott Griffith, Zipcar CEO

  • "When I first met Stephanie, what I noticed immediately was her passion. Stephanie is all passion. Well, a heady combination of passion, revenue responsibility, and a suitcase of vinyl. It was clear very quickly that she was going to come work for MOO and that she was going to be one of our stars. Every year she stepped up her responsibilities, taking on more and doing no less of an awesome job at every stage. For me, as an entrepreneur, trust is an important thing. Stephanie has proven time after time that she can be trusted implicitly to model our values, especially in keeping it human, and ALWAYS delivering delight. She helped transform MOO’s brand, our marketing efforts and our ever-expanding business around the world.“

    - Richard Moross, MOO CEO

  • "If you are looking for a gifted, creative, energetic and strategic marketing leader, you've got one exact match found with Stephanie Shore. From day one, she brought creativity, passion, and boundless energy to building Boston.com's brand over many years. She is a brilliant marketing strategist and is comfortable operating at both the highest level of creating a strategic marketing plan and the on-the-ground execution. And she always brings a fresh perspective to the task at hand. If I had the good fortune of getting to work again with Stephanie, well that would be incredible.“

    - Lisa DeSisto, Boston.com CEO